The third edition of Riyadh Fashion Week proved that Saudi Arabia’s burgeoning design scene is ready to take up more space.

Once treated as an emerging player, the Kingdom is now setting its own rhythm - with designers who are as comfortable referencing Hejazi embroidery as they are exploring minimal tailoring, digital craft, and relaxed silhouettes.

Held under the palm-lined grounds of the Riyadh skyline, RFW 2025 brought together a mix of established and rising voices - brands that represent the full spectrum of Saudi creativity, from heritage ateliers to modern street-luxury labels.

Below, the five Saudi brands that defined the week - and why they’re firmly on our radar.

Abadia

Founded by designer Shahd Al-Shehail, Abadia has long been one of the Kingdom’s most culturally grounded brands. This season, the label turned its focus to Saudi Arabia’s pearl-diving heritage, translating stories of sea and sand into texture and form. Rich fabrics - silk, wool, velvet - were softened by a palette of desert tones and warm neutrals, reflecting the quiet luxury of the region itself.

Abadia doesn’t rely on spectacle. Its strength lies in subtle storytelling - pieces that feel timeless, modern, and distinctly Saudi.

Image: Courtesy of Abadia

Atelier Hekayat

Founded by sisters Alia and Abeer Oraif, Jeddah-based Atelier Hekayat (‘stories’, in Arabic) is fashion with a narrative soul. Their collections often read like visual poems - theatrical yet intimate, bold yet deeply rooted in local craft. For RFW 2025, the sisters continued their exploration of movement and emotion, with voluminous silhouettes, cinched waists, and draped fabrics that captured the drama of theatre with diamond patterns, frilled tulle capes, balloon pants and kimonos with oversized bows.

Image: Courtesy of Atelier Hekayat

Hindamme

If there’s one brand bridging culture and cool, it’s Hindamme. Founded by Mohammed Khoja, the label is known for mixing heritage references with global design codes - Arabic calligraphy printed across streetwear silhouettes, tailoring laced with symbolism, and collections that unapologetically celebrate Saudi identity.

At RFW 2025, Hindamme presented the Hejaz Collection, inspired by the Kingdom’s western region. Monochrome tones, Arabic type, and sleek, gender-fluid silhouettes reflected a designer who understands both culture and zeitgeist. Hindamme isn’t interested in imitation - it’s interested in impact.

Image: Courtesy of Hindamme

Razan Alazzouni

While others reached for volume and drama, Razan Alazzouni opted for quiet power. Her Spring/Summer 2026 collection unfolded in fluid whites and golds - all soft lines and understated femininity. Alazzouni’s work has always leaned toward refinement over noise, and at RFW 2025, that calm sophistication felt like a palette cleanser amid the maximalism.

Her aesthetic has evolved with Saudi fashion itself - graceful, polished, and globally resonant without ever losing its local sensibility.

Image: courtesy of Razan Alazzouni

SV by Saudia

One of the most talked-about debuts this season wasn’t from a designer, but from an airline. SV by Saudia, the national carrier’s newly launched fashion-lifestyle brand, made its first runway appearance at RFW 2025 - with Mohammed Khoja of Hindamme serving as Creative Director.

The collection, themed “Live to Fly,” reimagined travel wear through a sleek Saudi lens: bomber jackets, tailored joggers, and polos in the airline’s signature green and navy. It’s not just a collaboration; it’s a signal of how design, culture, and national identity are converging.

Image: courtesy of Saudia

Riyadh Fashion Week 2025 wasn’t about copying the West - it was about recentring the narrative. Saudi fashion now carries its own rhythm, its own cultural weight, and its own kind of luxury: intentional, refined, and confident in where it comes from.

If you’re paying attention to where fashion is headed - not just aesthetically, but culturally -these are the names to know.