After his breakthrough ‘La Famigla’ collection that was revealed via short film at Milan Fashion Week earlier this fall, Creative Director Demna leans further into the codes of Gucci. A wearable sensibility seems top of mind at Demna’s Gucci. As loud, flirty and engaging as it has been, it’s also grounded in reality, with one foot firmly in the archives.

Capturing them in motion, the clothes speak of stories they are living within. Allowing the dressed to have movement; to be animated. Suiting, both men’s and women’s, has its moment in this collection. Sharp tailoring, dressed down with denim and straight-fit trousers in a glossy finish, further riffing on the ‘70s Gucci codes.

A quick audit of the colours of the collection allows you to chart the journey the brand has been on so far. With past creative directors each bringing something unique to the fabric of Gucci. From vibrant red to a polished plum and beyond to a suede beige, we now see where Gucci has been, and with Demna’s discerning curation, we see where it’s going.

This collection, however, only tells of half the story. This February will see Demna’s full vision for Gucci realised – allowing this collection to be complete.

“My mission is to create a new desire for a customer. And the desire can be created through identity, vision, and very intelligent product design. Because today storytelling is not enough,” said Demna of the collection.

The collection will be available starting April 2026.

Scroll through our favourite looks below.